How to Airbnb: researching your market

Ready for some market research?

Before you can finalize your specific location within a city, you need to figure out who you want your guests to be.

My Airbnbs were in Ann Arbor. I knew I wanted to target students and their parents as guests . . . but Ann Arbor isn’t just a university town. No ma’am. It’s a vibrant, thriving start-up city, and that means businesspeople…